This is basically a compilation of articles that appeared on the HBR magazine. The articles present on this book are:* Creating New Market Space
* Creating Breakthroughs at 3M
* Building an Innovation Factory
* Knowing a Winning Business Ida When You see One
* Meeting the Challenge of Disruptive Change
* Discovering New Points of Differentiation
* From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation
* Enlightened Experimentation: The New Imperative for Innovation
What did I learn from it? Consciously not much, the book started very well but it became boring or not that enlightening at the end so it took me much more time to finish it than expected (as falling sleep while reading a single page).
But what it left me with 2 mayor notes, the way to innovation is breaking models and managers solve but innovator leads (or similar). I am sure that if one day I do the change from my low technically emotional job working under and with completely useless people in my opinion, I will read it again quickly to remember the tips it gives on how to think.
Also the fact that they sell a book at almost 20U$D made of articles from a magazine that they already sold (physically, on the web, subscription, pamphlets, umbrellas, etc) gives a little of faith on the innovation of this guys.
So do I recommend it? Yes but as quick read.
